Ecommerce: 174% Increase in Overall Conversions
With a single physical location and showroom, the parent company of many online ecommerce stores in the patio and barbecue industry knew that online advertising would be a strong tool for their marketing strategy. PPC would allow them to target and reach their most valuable customers, so they decided to work with our online advertising team to create and execute on a cohesive Google Ads strategy that would support their large catalog of products.
How we did it
To get our partner off the ground, our PPC team took the initial monthly budget, keywords, and general campaign goals to generate a beginning strategy. As we started to collect actionable data, we made immediate adjustments to iterate and improve the campaign performance, all with the long-term goals and strategy in mind.
With the data we were collecting, we used analytics to guide the way. We were able to adjust and create an effective budget strategy which included:
Identifying products with long purchase paths to eliminate unnecessary touch-points.
Using micro-targeted keywords to reach a more specific audience, or lower funnel (ready to purchase) customers.
Using demographic data to target the best performing locations.
Analyzing data regularly to make campaign adjustments according to the online behavior of consumers.
The results
In 5 months of managing and executing this clients PPC strategy our team was able to drive the following results for the client:
