From Inactive Ads to 46.84% Increase In Conversions

A client offering plumbing & heating services in the Washington State area contacted us to help them manage and run their online paid advertising. They weren’t seeing any success with their current strategy, so their Google accounts were left inactive.

We started off with an initial search campaign that generated steady results that gave us actionable data. Our team then launched a DSA campaign that boosted results even further, showing noteworthy increases to the clients accounts and overall performance.

 

How we did it

 

Launch of an Initial Search Campaign

  • We made negative Bid Adjustment for Tablets, because we realized low converting traffic from this device.

  • We started targeting cities and zip codes near to the clients physical location and service areas.

  • The ad scheduled was adjusted from 8 am to 5 pm to maximize the clients budget utilization.

Launch of a DSA Campaign

  • Made bid adjustments on the hours where more conversions were registered.

  • Made negative Bid Adjustment for Tablets because this device wasn’t driving valuable traffic.

  • Scheduled ads from 7 am to 10 pm to utilize ad budget and ad targeting at optimal times.

  • Targeted the closest cities to the clients offices.

  • Positive bid adjustments on the cities closest to their headquarters.

The results

 
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CPC decreased by -13.30%

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Conversions increased by 46.84%

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CPA decreased by -23.84%

 
Next

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