Increasing Conversions by 271% for a Real Estate Business

A real estate agent that focuses on selling residential properties in Miami and Fort Lauderdale, Florida, approached us for support with their online advertising, with the goal to improve the company's lead generation campaigns and increase the number of calls for the business. While auditing the company's ad account, we realized that the campaign was missing negative keywords, ad extensions, and proper punctuation in the ads. It also had the wrong keyword selection and match type.

How we did it

As our client had a budget substantially lower than the competition, we focused on beating them through quality rather than capital. Our plan included the following:

• Targeting South Americans with Spanish keyword variations such as "Departamentos Miami," "Propiedades Fort Lauderdale," "Casas Miami," "Inversiones Miami Beach."

• Using Google Analytics to discover potential audiences from other countries such as Chile, Peru, Ecuador, Spain, Bolivia, and Paraguay.

• Installing call and conversion tracking to maximize ROI.

• Expanding the accounts' negative keyword lists.