Paid Advertising Online - The Do’s and Don’ts

Are you looking for some tips when it comes to paid advertising online? To make sure your paid advertising dollars are getting you the best return on investment, you should have a strategic digital marketing plan in place. 

To learn about the paid advertising online do's and don'ts, keep reading. In this guide, we will give you some pointers that can help you use your online ads to generate quality leads this year. 

Do Focus on the Customer Experience 

In today's crowded digital market, salesy, traditional marketing techniques seem more obstructive than anything. For this reason, focusing on the customer experience and making sure that you are appealing to your target audience as they explore whatever platform you choose to market on is a must. You need to know your target audience and how to make paid ads that resonate with them. 

To do so, you should build a buyer persona to help you more accurately target quality leads with your ad campaigns. Having a better understanding of your target audience will also allow you to know which platforms will be best for you to market on. 

Don't Direct Leads to Your Homepage

Many companies assume that their paid ads should lead to their homepage. While you may think giving your website visitors this overview would be best, it's better to create a dedicated landing page that is directly related to the CTA in your ad. 

This makes the journey much more clear, accessible, and convenient for anyone who clicks into your ad and is interesting in specific products or services. 

Do Test and Track Your Ads

You want to have a strategy in place while also tracking your ad data along the way. You need to track how well, or how poorly certain campaigns are doing so that you can adjust your strategy accordingly. Luckily, most marketing channels give you complex analytics that can help you optimize your advertising practices. 

Don't Jump in Without a Strategy and Clear Goals

As we've stated, the digital landscape is a crowded one. No matter how amazing your products or services are, there are likely competitors advertising something similar. For this reason, you need to have an idea of what your competitors are doing and plan your marketing strategies accordingly. 

You will also want to get an idea of your overall marketing budget and how much you can spend on your paid online ads.

Do Create Quality Ads

The quality of your ads in themselves is incredibly important to boost your click rates. To catch an online user's eye, you need to have a compelling and high-quality graphic that shines your brand and products in the best light. You need to create ad images or videos that will draw the eye within minutes. 

Your ads should be high-quality, easy to read and understand, while also being simple and clean. However, you should balance these clean details while still using fun, creative, and compelling elements that will set you apart from other marketers. Both your visuals and ad copy should be compelling enough to lead someone to your CTA. 

The Do's and Don'ts of Paid Advertising Online 

When creating campaigns for paid advertising online, it's important to keep these basic tips and tricks in mind for the best results. 

Are you looking for a team of experts that can handle your digital marketing on a variety of different channels? Contact us today to get started on a strategic marketing plan that will boost your profits this year.